“Beyond Bronze, Silver and Gold” is a documentary series that honors the amazing achievements of the world’s Olympic athletes, in competition and beyond. These stories do not necessarily focus on the medal winners or athletes in the limelight. They are honest and exclusive narratives told by an Olympian! John MacLeod wanted a brand to reflect the movement of the Olympic Rings with a color palette of the Olympic medals.
Brand Strategy + Logo Design
THE BRANDING PROCESS
I always begin my projects with my sketchbook. The color palette is a toned down version of the bright Olympic colors with similiar ring design.