My Branding Process



This is the dicovery phase when we get to know eachother, become comfortable and build trust. I ask plenty of questions to gain understanding of your aspirations and business goals. I gleen as much information as possible about your expectations, mission, vision, and products or services.

I approach each client individually – communication is fundamental. I listen to your needs, analyze them and suggest best possible solutions. Then the research phase begins!


Branding Process Meeting



Every great logo starts with a sketch! With my creative exploration the ideas begin to flow. This can happen anywhere… from the shower, driving, shopping and even in the middle of the night. I always keep pen and paper nearby.

Brainstorming ….Before I begin to work on concepts, I like to gain visual inspiration by browsing through reference books, design guides and online design sites.¬†

Pinterest is the best way for us to collaborate so we can explore typography, imagery, colors, anything that resonates with your vision, ideas and goals.


JavaRooster Palette



Design + Presentation

At this point the sketches are refined and become digital to easily make adjustments and fine tune the ideas. I begin with several variations to explore the possibilities and options and then present 3-5 concepts for you to narrow down your decision. 

Collaboration and honest feedback (good or bad) is crucial to move forward efficiently. Revisions are typically 2-3, however I will always make adjustments until you are completely satisfied!



Deliver + Delight

Finally, the design is produced and ready for usage. I provide final art in various file formats for all media channels.

JavaRooster Website