My Branding Process
This is the dicovery phase when we get to know eachother, become comfortable and build trust. I ask plenty of questions to gain understanding of your aspirations and business goals. I gleen as much information as possible about your expectations, mission, vision, and products or services.
I approach each client individually – communication is fundamental. I listen to your needs, analyze them and suggest best possible solutions. Then the research phase begins!
Every great logo starts with a sketch! With my creative exploration the ideas begin to flow. This can happen anywhere… from the shower, driving, shopping and even in the middle of the night. I always keep pen and paper nearby.
Brainstorming ….Before I begin to work on concepts, I like to gain visual inspiration by browsing through reference books, design guides and online design sites.
Pinterest is the best way for us to collaborate so we can explore typography, imagery, colors, anything that resonates with your vision, ideas and goals.
Design + Presentation
At this point the sketches are refined and become digital to easily make adjustments and fine tune the ideas. I begin with several variations to explore the possibilities and options and then present 3-5 concepts for you to narrow down your decision.
Collaboration and honest feedback (good or bad) is crucial to move forward efficiently. Revisions are typically 2-3, however I will always make adjustments until you are completely satisfied!
Deliver + Delight
Finally, the design is produced and ready for usage. I provide final art in various file formats for all media channels.