Java Rooster is a specialty line of coffee created by Mark Jones. He was always passionate about coffee and his ultimate dream was to quit his full-time job and share his passion for robust dark roasted beans from Brazil. The brand look and feel was exactly what he envisioned, sort of a grunge, coffee house vibe.
Branding + Web design
THE BRANDING PROCESS
The brand name was derived from the chickens in Mark’s backyard. I did multiple variations of sketches with different styles of roosters. During this process, I researched for fonts and textures to convey a coffee house look and feel.