Sumi had already started her organizing business when she sent me a text with a butterfly emoji attached saying “I need a logo quickly and this is what I want.” I promptly replied that as a graphic designer, I couldn’t allow her to use an emoji butterfly to launch her new business. Sumi loves her logo. It’s exactly what she wanted: A momentum of transformation to change people’s lives. She is a Life Changer.
Logo + Brand Strategy
The Branding Process
Every project begins with a Mood Board to reflect the look and feel of the brand. After a few butterfly revisions she decided she wanted something more sophisticated. We moved in a different direction with her initial and a circle to represent movement and transformation. Of all the “S” logos she chose the yin-yang logo for balance. Turquoise was her color choice and I added yellow and black for warmth and boldness. The final mark was type focused with a clean & sophisticated logo with the pop of her initial. The square business card represents a box… which she’s always using for her projects and organization.