organized by Sumi logo
Logo-transformation-from butterfly to S


Sumi had already started her organizing business when she sent me a text with a butterfly emoji attached saying “I need a logo quickly and this is what I want.” I promptly replied that as a graphic designer, I couldn’t allow her to use an emoji butterfly to launch her new business. Sumi loves her logo. It’s exactly what she wanted: A momentum of transformation to change people’s lives. She is a Life Changer.


Logo + Brand Strategy


Organized by Sumi Mood Board

The Branding Process

Every project begins with a Mood Board to reflect the look and feel of the brand. After a few butterfly revisions she decided she wanted something more sophisticated. We moved in a different direction with her initial and a circle to represent movement and transformation. Of all the “S” logos she chose the yin-yang logo for balance. Turquoise was her color choice and I added yellow and black for warmth and boldness. The final mark was type focused with a clean & sophisticated logo with the pop of her initial. The square business card represents a box… which she’s always using for her projects and organization.

Branding - logo process
Sumi-Final Logo
color palette - fonts
Sumi S Pattern
Organized by Sumi Business Card
Organized by Sumi Stationary
Sumi Kaga

Working with Melissa and Unaverra Design exceeded my expectations – the depth of her creativity and experience is unsurpassed!  She listened to my ideas and enthusiasm and as I began to have a clearer vision of what I wanted for my Professional Organizing Business, my logo began to take on new shapes, colors and meanings. Throughout this process, Melissa told me,
“You have to love your logo!

Sumi Kaga

Unaverra Design Services

You already have the vision,
let's make it a reality!

If you have any questions or would like to inquire about my services, please email me at, fill out the form on the contact page or schedule a call on my calendar